Love For D.C. Campaign

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City Vibes “Love4DC” Social Media Campaign

Time: Campaign Launch date is March 20th – First day of Spring until April 15th Cherry Blossom Festival (3 weeks)

Purpose: Launch/unveil official blog site.

Executive Summary:

  • Social media campaign to launch official blog website.
  • Successfully create and administer social media campaign to drive traffic to official website.
  • Social media campaign is to also boost social media visibility and following.

Budget: $50 for promoted content.

Measurable goals:

  • gain 150 Instagram followers.
  • gain 250 likes on Facebook.
  • gain 100 subscribers on YT.

Resources: photo and video editing, social media platforms content,  

Needs:

  1. Daily social media post on: Instagram, Twitter and Facebook.
  2. 3 YouTube videos:
    1. Why do you Love DC?
    1. DC Tourist for a day.
    1. Food and Booze Tour of DC